Manchester's Student Housing Market: The Opportunities and Challenges Manchester is home to so many universities, such as the Manchester Metropolitan University, the University of Manchester, and the University of Salford. Because of this reason, a huge influx of students from across the globe migrate to Manchester for their education. This creates a huge opportunity in the housing market industry for estate agents that can come with great benefits but also some challenges. That is why in this blog, we will explore the opportunities and challenges the student housing market offers for both Manchester and estate agents.
Challenges:
High Demand With Manchester's student population booming, with that comes a high demand for student housing. Although this can be seen as a positive for estate agents as they are getting business, it can be extremely hard to keep up with the ever-increasing demand. During the high season, this can cause a lot of stress for estate agents as they have to ensure there are enough suitable properties to offer to students.
Competition
With so many estate agents in Manchester, standing out from the crowd can be difficult. That is why it is crucial to provide exceptional service, showcase unique properties, and build a strong relationship with your customers.
Student Budgets
When it comes to student finances, they are usually very low. This can create an issue for estate agents, as some costs may need to be cut in order to fit a student's budget.
Opportunities: Diverse Portfolio
Manchester's student housing market offers a wide range of opportunities for estate agents to diversify their portfolios. Having a diverse portfolio will help gain a wide variety of client base in the future!
Making partners instead of competition
The housing market industry can be a brutal and competitive place however, student housing creates the perfect opportunity for other landlords to collaborate and have a steady line of suitable houses available.
Top Tip: Make partners instead of creating competitors! Building strong clientele relationships Providing excellent customer service and building a strong relationship with student clients means there is a chance post education they will continue to be your client. For more information on estate agents in Manchester, have a browse around the Phillip Ellis website or get in touch!
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